Creative Facebook Cover Photo Ideas
Through the countless improvements with the website's interface and constantly offering new functions, Facebook stays constant in its efforts to engage users.
Creative Facebook Cover Photo Ideas
As of this writing, your Facebook page's layout is dominated by your cover photo.'
- Screens at 820 pixels broad by 312 pixels high on your Page on computers and 640 pixels broad by 360 pixels tall on mobile phones
- Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes
Although numerous areas across the page are of equivalent value for organisations, it's the cover photo that at first gets a user's attention. Being so popular, it represents big real estate space on a page, and yet not every service is putting cautious believed into a Facebook cover.
Aside from looking nice, your cover image need to showcase your brand and the impression you're trying to make. It must serve a purpose, which, from a service perspective, might be anything from driving signups, advertising items, or enhancing your general business existence on social.
Take your Facebook cover picture hint from these 15 companies who are leveraging this visual branding area to capture their audiences.
1. Atlassian – Highlighting an upcoming event
Business software company Atlassian utilizes its cover image to discuss an approaching occasion. Facebook users quickly see that the brand name's objective in using this graphic is to drive more registrations to their top. They've achieved this while keeping their brand name colors and messaging clear and undamaged.
2. Estee Lauder – Featuring a specific product
Another way to make the most of the area for your Facebook cover is to display a product you're currently promoting. Beauty brand Estee Lauder does an excellent job at making its cover picture shine by displaying its night repair work product in addition to a streamlined, well thought-out image combined with a design visual that matches its brand name identity.
3. Uber – Aligning with the app and website
The transport network company's cover image completely aligns with the contemporary look of the Uber app and the site. When you're browsing the brand name's Facebook page, you'll seem like you're just utilizing the app or searching through the Uber website.
A great way of demonstrating professionalism in the digital landscape is to look "assembled," implying your logos, typefaces, and color plan should stay constant across all media.
4. Squarespace – Nailing the use of a call to action (CTA)
" Create a lovely website today," says online platform Squarespace's cover photo. This is a solid example of how a simple and direct call to action can be beneficial for your brand name. Upon very first glimpse, it currently addresses the concern, "Exactly what remains in it for me?" It likewise features a fast look at the services or product in action.
5. Help Scout – Playing with symbols
With just the brand slapped into their cover image and a lot of icons, customer support software application company Assist Scout is able to communicate a basic idea of exactly what they do. Symbols ranging from lifebuoys, swiss knives, prizes, paper aircrafts, lightbulbs, and clouds reveal that this brand name is all about assistance tools and getting things done for the client.
6. Nutella – Setting a scene
This cover image example features various aspects that work together to set a scene for the viewer. It instantly communicates that the familiar chocolate spread Nutella is best for breakfast. The image is brilliant, fun, and luring, and it also helps that the tagline is a basic call to action that also works well with the scene the has image set.
7. LAMY – Displaying a trust indicator
Developing your credibility by means of trust indications is a tried and checked formula in online marketing. German composing instrument brand name Lamy has actually profited from this practice in order to develop effect among prospective clients. By including its item line-up and happily showing a trust sign against a clean, light background, it is able to say that the company is confident about its products and excited to drive sales.
8. Festival de Cannes – Unifying photography and branding
The union of photography and key in this visually spectacular cover picture of the Cannes Movie Celebration page is a strong example of how extra aspects can create an actually strong feel and look for your Facebook page. It was just an easy image of a woman dancing, maybe in an effort to demonstrate how vibrant and interesting the celebration is. With the addition of the red overlay and the golden logotype, it was also able to stimulate that the celebration is a severe deal.
9. Netflix – Using video to draw attention
This year, Facebook rolled out a feature that permits page owners to utilize videos they have actually uploaded as cover images. Obviously, you 'd anticipate video streaming giant Netflix to leap in, and they did. Patterned after the opening credits of Orange is the New Black, the cover video includes a montage of close-ups of familiar characters from numerous Netflix programs.
Facebook users can expect to see more of these cover videos in the coming months, considering that services make certain to benefit from this feature to develop more appealing and abundant experiences for their audiences.
10. RingCentral – Making a bold statement
You checked out the tagline, didn't you? The cover picture of cloud communications supplier RingCentral is strong evidence that a big message should have a big typeface. If you want to make a declaration that resonates, develop something that audiences will keep in mind and can immediately associate with you. In addition, the image likewise has a great futuristic feel to it, while the existence of clouds will right away tell you that you're browsing a Facebook page for a cloud service.
11. Best Buy – Drawing attention through color
Using flashy colors can assist draw attention to where you want it. Electronics huge box merchant Best Buy immediately suggests that their brand name is vibrant and friendly, but also efficiently accentuates the actual items being offered (that usually been available in black, gray, and white) since the vivid colors supply an excellent contrast to the neutral tones.
12. VICE - Be different. Be Hip
Alternative media VICE does a fantastic job at remaining true to its hip and millennial leanings through its Facebook cover photo. The chaotic collage-like image shows that there's some randomness here and there and a dash of flamboyancy-- it's almost as if you're taking a look at abstract art. Facebook covers do not necessarily need you to have something to state, however it should a minimum of enhance what you're everything about.
13. Tim Hortons – Crowdsourcing is smart and easy
Since it's social networks, you 'd immediately anticipate audience involvement. This is how Canadian coffee and donut chain Tim Hortons chose to approach the creation of their cover picture.
By pooling in images from consumers around the globe, they have actually effectively transformed their audience into co-creators. So, for companies wanting a more organic method to construct commitment and engagement, this could be the method to go. Not only do you have brand new content, but you also encourage involvement and acknowledgment amongst community members whom you currently benefited from.
14. Life Time Fitness – Showing some action
The type of cover image Life Time Fitness decided to display screen is perfectly appropriate for the industry it remains in. For one, nobody likes a picture where nothing takes place-- especially when you're a health club chain that runs 24/7. When consumers see you in action, they are influenced.
This photo might motivate the viewer to get in shape and start an active way of life. The initial step could be registering for a gym subscription.
15. Oracle Data Cloud – Finding the right balance
Take a look at using intense red and a monochromatic picture in this Facebook cover from Oracle Data Cloud. Notification how it helps draw the eyes to individual components that make up the graphic. There's no one focal point but the general design has a particular interest it. There's a catchy CTA (typeface), a 'humanized' component to an otherwise machinated product or brand name (image of a lady), the familiar branding, and the striking color that could mean vibrancy, energy, and power.
Final Thoughts.
Since it's the first thing visitors see when they land on your Facebook page, your cover image provides a great deal of organisation opportunities.
Ideally, you have actually been inspired by the brands mentioned above. They should have offered you an idea of exactly what to consist of in your very own cover image and how you can align your Facebook cover with your organisation goals.
If that's all we can tell about Creative Facebook Cover Photo Ideas I hope this article was helpful thank you.